Briefly describe your company/organisation, what you do and your primary goals for your company. *

Why should customers choose you? What makes you different from your competitors? *

Who and where is your target market/audience? *

List any online competitors below:

A. If you have a domain name, please enter it below.

B. If no to the above please list 3 or 4 domain names you would like in order of importance, the first being the most desired

A. What is your budget for this project? *

B. Do you have an approx. deadline and if yes what is the date?

A. Please list between 1-3 websites that you like the appearance and functionality of.

B. What Kind of Site do you require? *

C. Which platform would be your preference? *

D. If you answered other above, please provide the platform name and your reason for wanting to use that platform.

E. Do you have any specific functionality requirements?

F. If you answered other above, please provide details of your requirements.

G. What kind of visual experience would you like to create with your site? i.e. urban, luxurious, technical, formal and educational etc.

H. Will you provide all content and images, and do you have permission to use the images provided?

I. If you have an existing site, what do you like or dislike about it?

J. Is there a specific colour scheme or palette that you would like us to use, and do you have the colours in hex format?

K. Do have a logo? If no, do you require one?

A. Will the site require e-commerce? If no skip this section.

B. How many products do/will you have?

C. If you have variations, how would you like these to be displayed on the product page, individually or grouped and what are the variations? For example, size, width, colour etc.

D. If you have an existing ecommerce site, what platform is it currently on?

E. Do you have or will you provide product descriptions & product images?

F. Will you sell digital products, physical goods or a combination of both?

G. List any features that your ecommerce site will require: For example, payment gateways, subscription services for repeat purchase etc.

H. Explain briefly how you envision the purchase and checkout flow. Are there any special requirements, an example being that the customer needs to sign up to view prices? Are taxes displayed (included) or added on at checkout? What payment methods would you like to offer and how are items shipped?

I. What currency or currencies will your site require, and do you need to accommodate international transactions?

J. Are there any specific tax requirements. For example, VAT in the UK, or selling across border in Canada and the US or selling secondhand goods

K. How do you plan to handle shipping and how is this calculated at checkout? I.e. Flat rate and table shipping rates. Do you use specific couriers or does your site operate via drop shipping?

L. Does your site have or require a connection to an inventory system or CRM, invoicing system etc. and if yes which systems?

A. Describe your current marketing challenges and how these challenges impact your company and its goals.

B. List the channels you would like to focus your marketing efforts on.

C. Does your site currently rank for any keyphrase(s)? Please list them below.

D. Please list any keyphrases you would like to rank for. They do not need to be exact, just whatever you believe will be relevant. We will research the suggestions you provide.

E. Do you have a marketing plan or marketing strategy in place? How does it currently support your site? Can you provide a copy of your current marketing plan?

F. Please list some customer/audience personas. List as many as your business has. This is a profile of the customers/client that purchase your products/services or whatever your site offers your visitors. They are your target audience. Your personas should include their demographic info such as age, location, gender, income etc. It should also include their goals, behaviour, objectives and pain points, job title, organisation they may work in or industry. You're wording and branding on the website should all follow the same tone of voice speaking directly to your audience.

G. Are there specific SEO goals or strategies you want to implement?

A. Who will be responsible for ongoing site maintenance (e.g., product updates, security patches)?

B. What level of support will you need after launch (e.g., troubleshooting, performance optimisation)?

C. Do you need training for your staff on how to manage the site or documentation on how to use the site?